A company thrives on the number of people patronizing it. If you want to expand your brand exposure, you’ll need the right experts on content marketing. And in this technological age, your best shot at getting noticed is online, hence, you’ll need a team that specializes in digital marketing. Read on to learn more about online advertising and the experts behind it!
The Art of Advertising
Traditional advertising is a thing of the past. In the age of digital media, it’s a lot more practical to take your brand promotion online rather than shell out a large amount of money to third-party advertising firms. Traditional Media is on a steady decline while digital media takes over year by year.
In the US, spending on traditional advertising platforms such as print, billboards, TV, and radio is expected to drop to 46% in 2019. On the other hand, Digital advertising is thriving with companies spending over $129.34 billion, growing by 19% in the past year alone.
Although conventional methods of advertising still have their advantages, it’s difficult to maintain them in the long run, unless you’ve already established your name in the industry.
Online marketing is a lot more sustainable. It’s cost-effective, easier and more convenient to implement. Most importantly, you can reach a wider demographic in a shorter amount of time. But to fully maximize the benefits and potential of online marketing, you’ll need the right people to properly implement those strategies and appropriately manage them. This is where content writers come into play. But what is a content writer?
A Content Writer’s Job Description
Content writers create original write-ups for your product integrating all your ideas into cohesive web content that can attract and entertain the target audience. The content writer job description includes writing content for your website, creating blog posts, product/service descriptions, social media posts, and white papers. A content writer establishes a consistent brand voice, writing in a distinct style and tone for promotional materials.
Good writing is pretty subjective. In hiring a content writer, you need to consider if their writing style fits with your brand’s personality. You also have to put in mind whether they can capture your message in a clear, concise, and creative manner.
What does it take to become a Content Writer?
- Education and Experience – A degree in literature, journalism, creative writing or other literary courses is the most ideal credential a content writer should have. However, credentials aren’t the sole basis for the job. Someone who has knowledge about your industry and has exceptional writing skills can also be a potential candidate. Experience in writing for several types of publications is an advantage since the job requires a flexible writing style to adapt to various media platforms.
- Marketing Background – Knowledge of the latest marketing trends is essential. Marketing strategies change on a regular basis depending on the market’s interests. Thus, a content writer has to be up-to-date on the latest happenings in the marketing industry.
- Tech-savvy – An understanding or basic know-how of Search Engine Optimization (SEO), email marketing and web analytics are helpful skills to apply in creating write-ups.
Good writing is pretty subjective. In hiring a content writer, you need to consider if his/her writing style fits with your brand’s personality. You also have to put in mind whether he/she can capture your message in a clear, concise, and creative manner.
Reading your Readers: Content Marketing 101
Marketing success is heavily determined by the number of followers you’ve acquired and retained. Brands like Zappos, American Express, and Mint have launched a strong, online presence because of their audience-centered marketing strategy. Active interaction with your customers guarantees favorable results which is why it’s imperative for a content writer to craft their materials in a way that connects to your target audience.
Here are some ways content writers help you sell:
1. Social Media Management
The latest trends in marketing in the manufacturing industry revealed that more and more companies are tapping into social media and analytical tools for their content marketing efforts. More than 81% of manufacturing marketers are already using social media platforms for their promotions with 70% having increased their usage since 2018.
Sixty-four percent of those who have utilized social media for marketing have seen more content marketing success. This means having an active social media presence will drastically improve your brand visibility and awareness.
Content writers specialize in social media marketing. A writer well-versed in using various social media sites can create engaging content and dramatically extend your market reach to new demographics. The more interactions your company has with its potential customers, the more likely they’ll patronize your brand.
2. Website Creation
Nowadays, websites are a must for your business to succeed and reach a wider audience. Having a professionally designed website with well-optimized and quality content will give you an edge over your competitors. It makes your services more accessible and gives you an additional platform to interact and appeal to a younger, tech-savvy market.
A content writer can create your brand voice through your website. He/she can maximize the use of each page of your site, establishing your voice and selling your products or services in a catchy, effective tone. From company bios, landing pages, product descriptions, and blogs, your content writer can help you create a website that will appeal to your target audience.
3. Search Engine Optimization
Ever wondered how Apple, the popular tech brand, wins over the red, juicy fruit in your Google search? That is the magic of Search Engine Optimization. The secret to increasing your brand visibility online is to dominate the search rankings. If your website happens to be the top result in the search engine, then customers are more likely to click and discover your brand.
Search engines such as Google, Yahoo, Bing, etc., all follow a specific set of algorithms in arranging the placements of the search result page. Large enterprises such as Apple, Microsoft, and Amazon all use SEO methods to get an edge over their competitors.
Content writers can optimize their copies by incorporating top searched keywords in their text. Keywords are ideas or topics people type in the search engine for their “search queries”. Keywords or key phrases are ranked based on the volume of their search queries. By inserting strong keywords in your content, you can drive organic traffic to your site and increase its ranking in the search engine result pages (SERP).
How to Hire Content Writers
Content writing is a broad field. You’ll need to find a writer who specializes in the type of industry you’re in. Less experienced writers have a more affordable rate and are more ideal for writing blog posts and product descriptions. For complex, technical write-ups, a senior writer’s experience is much more suitable for the job to properly articulate the topic.
The national average salary for a content writer in the US is $48,729 a year. However, in Asian countries like the Philippines, the average pay is around $4000 per year, much lower by a large expanse. This large gap is due to a lot of factors such as the number of the labor force in the US, currency rates, quality of work, and location among many others. This is why a lot of companies in the US prefer offshore content writing instead since it reduces cost significantly.
Philippines is one of the most ideal places to offshore with its labor force having affordable rates and great communication skills. Additionally, its government welcomes and favors foreign investors. In fact, big names like IBM, JP Morgan, and Amazon have already offshored some of their operations in the country.
If your project needs content on a regular basis then the best option is to hire a dedicated content writer for your company. At Full Scale, our content writers can work around your schedule to guarantee deadlines are met and they’re available when you have certain requests. What’s great about having your own offshore development team is that you don’t have to worry about managing and delegating each task. You can negotiate the type of set-up you’d like with the team.